BARSAN / Rebranding

After more than 40 years with the same visual identity, Barsan Global Logistics took a significant step toward modernization through a complete brand refresh.I led the rebranding process, translating the new visual direction into a cohesive identity system across the brand’s communications. The goal was to modernize Barsan while preserving the recognition and heritage built over four decades.The result is a cleaner, more contemporary visual language that creates consistency across digital and physical touchpoints and reflects Barsan’s global presence today.