LUSH

A campaign for LUSH UK that encourages Gen X consumers to reconsider their skincare choices through transparency, ethical values, and hands-on experiences.

01 LUSH Garden: Gen X participants grow calendula, chamomile, and lavender from seed while discovering its skincare benefits and LUSH's ethical practices.

02 Made By You Workshop: Influencer-led DIY workshops invite participants to transform ingredients they've grown into their own

LUSH-inspired products.

03 Made By You at Home: The experience continues beyond the workshop with a DIY kit available in-store and online, allowing customers to recreate the experience at home with guidance from LUSH's digital content.

04 Back To LUSH: Customers return their empty containers in-store to receive rewards like samples and mini skincare, encouraging repeat engagement while reinforcing LUSH's commitment to sustainability.